Naming products is hard. Just ask any of the 500,000 businesses that open each month in the United States! Renaming products though is arguably harder. That was the challenge facing Hexagon Mining when it formed in 2015. Four great brands combined, each of them with established product lines that carried significant name recognition in the industry. Replacing those names was never going to be easy. Aside from the costs of trademarking and rebranding, there are emotional ties to consider. Names can represent tradition, history, and quality. The familiarity of a good name can be a comfort to employees and customers…